Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Posts Tagged ‘social media’
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
Social media shakeout: Why the future of social media is hazy
What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.
The Rise of the Curated Feed
Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.
What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)
Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
Is social media marketing still a thing?
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
Brands need to stop the insanity and invest in true influence
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
Do you create content for clicks or as an act of service?
To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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