Moving your business from digital grief to social media enlightenment
Companies move through “technological stages of grief.” How do you get ahead of the curve and succeed?
Social media disaster: What I learned when EVERYTHING went wrong
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
The 5 Best Social Media Apps for Kids
If kids are going to explore the Internet, why not direct them to these family-friendly sites?
Does every company need a social media strategy?
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
A cautionary tale: Putting your business in the hands of Facebook
Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale
Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
Why The Most Important Part of Your Brand is Invisible
An article that shows the invisible factor of your brand can be much more important than your visible one.
Adopting a Piggly Wiggly View of Social Media
If a grocery chain built a business based on trust, can’t your marketing communications department?
Straight Talk on Social Media Gurus
Specifically, I think you are learning the wrong lessons from social media luminaries. Here are the warning signs!
Supercharge your social media strategy by getting back to basics
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.