Why Klout matters. A lot.
If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.” I have immersed myself in the world of online power and influence over […]
Five reasons why measuring influence is elusive
Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know … I STILL think she’s bright! In the spirit of balanced debate I encouraged her to write a guest post. Here we go … Recently […]
On Twitter, no one can hear you scream
I had the strangest call from Charlie Sheen yesterday. “OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score still sucks. Ya gotta help me!” “Charlie,” I calmly replied, “Klout scores really don’t tell you much of anything. Don’t worry about it.” “But Mark,” he stammered, “This is all […]
Ascent of the social media climbers: Klout goes mainstream
How important is your social scoring and your social influence?
Social scoring and the business case for blocking Twitter spammers
Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager in a Third World country hired to propagate and populate fake Twitter accounts that will later be sold on eBay. Twitter has done a good […]
Get ready. Social scoring will change your life.
Social scoring is a new trend to identify social media influencers. Could it catch on with brands?