What does digital transformation mean to marketing?
[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this […]
New research: An exceptional path to social selling success
In what may be the first academic research on social selling success, Carnegie-Mellon provides some surprising insights into what makes programs tick.
3 Steps to Building a Better B2B Target Account List
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie. Today, the right B2B Target Account List is even more important if you are […]
Three foundations of social selling (free eBook)
Social media provides both an opportunity and an impediment to many sales professionals. But social selling will be easier with these three fundamentals!
Jill Rowley on the hurdles and opportunities for social selling
Jill Rowley provides key ideas to turn your commercial efforts toward social selling
5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
3 fundamentals of a successful social selling strategy
On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies