15 ways to use Twitter to toast your competition
These creative uses of Twitter will jump-start your social media marketing efforts! Here are 15 ways you can turn Twitter into competitive advantage.
How many Twitter accounts should you have?
How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read. Forgive me in advance if I missed it, but […]
Five indispensable lessons for Twitter success
It’s hard to believe but my three year Twitter anniversary is approaching so I’ve been reflecting on this channel and what it has meant to me. I know this may sound bold but it’s undeniable that Twitter has changed my life. I’ve learned so much and discovered wonderful people who have become great friends, collaborators and business […]
Finding the balance between personal and professional on Twitter
What is the balance between personal and professional on Twitter? How many accounts should you have?
Is Twitter for Everybody?
Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? Most social media hype-masters will tell you “yes.” Indeed, there is probably some […]
20,000 Followers. Now What?
Does the number of Twitter followers matter? What happens when you reach 20,000?
Case Study: How Twitter Saved My Business
I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.” Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. My last “corporate job” was global in nature. For years I had been leading teams in China, Russia, Brazil, Australia — almost every corner of […]
The four keys to tweet success
A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of tweets over a period of weeks. He uncovered some very interesting ideas that will help you get more out of every tweet! Tweet quality versus tweet quantity – The study […]
Your company’s single biggest mistake on Twitter
Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you would most likely follow and relate to … I’ve used this example in many of my classes and the answer is usually unanimous — Megan […]
Is it OK to fake your tweets?
The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers. Wow, that’s influence right? Only problem is, in that period of time, my […]