Big, huge, massive, surprising social media trends

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Are you ready for the mega-shift from social media to private media?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
The economics of social media and why the Facebook-WhatsApp deal makes sense
If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense