Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
Posts Tagged ‘writing best practices’
After blogging for 12 years, I’m still learning!
A reader survey will inform my blogging strategy into the future.
What six years of writing for {grow} taught me (and now, you)
Six years of writing taught Kiki Schirr some new blogging tricks.
Lessons from 120 book interviews in 10 weeks
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
Why asking for help could be your next great marketing strategy
Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.
The tortuous story of a book cover
It’s not just a book cover. It’s an adventure!
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Should you self-publish a book or go with a traditional publisher?
The decision to self-publish a book is an easy one when you know the facts. Mark Schaefer provides insight into his experience.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.