Archive for 2011

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

Steal this blog: Why the economics of blogging are broken

Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re proud of your song. Then […]

How do I find the “voice” on my company blog?

I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? Is it the people I want to sell to, or the people that will […]

4 Ways to Use Social Media to Beat the Big Boys

By Stanford Smith, Contributing {grow} Columnist They say that the rich just get richer and the poor get poorer. Seems this brutal maxim applies to social media too; big brands […]

Silence and the Perfect Leadership Moment

I’ve worked with many wonderful leaders over the years but there was one moment that, for me, represented a perfect example of what leadership is all about. I spent much […]

How Social Media Turned a Brand Into a Revolution

As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or […]

Reality check

Today my wife and I took my 8-year-old mentee Elijah on a hike, as we enjoyed a Spring-like day here in Tennessee. On the way home, Elijah noticed a copy […]

Mobile Marketing — Old School! (video)

This is a fun and fascinating case study. How do you use social media when your business keeps moving around from street to street? This shows how the Good Food […]