Case study: Content marketing success at a medical practice

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I first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.  Since then, Lisa has continued to develop extraordinarily effective social media marketing initiatives. In this video, I describe her latest innovation and she is going old school!

How is she using a cook book to increase brand awareness in an unusual and authentic way?  See for yourself in this video!

By the way, if you’re interested in purchasing this fantastic cookbook for $20, Lisa will donate ALL proceeds to a local food bank.  You can reach her at lisareath (at) msn.com to purchase this fantastic book!

What are your thoughts on this highly unsual marketing idea?

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