Case study: A marketing strategy when you have nothing to sell
The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.
Archive for January, 2012
Look out. Twitter is way cool again.
The twenty-something view of the social media world may surprise you. Here is some social media “cool hunting” from a young urban professional
This is why you’re not Seth Godin.
Seth Godin is a highly-successful entrepreneur and author with an enormous social media following. Can his social media strategy work for you?
Case studies: Using the social web for new product development
Eight mini-case studies will open your eyes to new ways to use social collaboration to develop new products.
The social web. Where dreams really do come true.
A girl, a song, a movie star. They all come together in this heart-warming story of social media and dreams that come true!
Peering deeply into the soul of creativity
This is the dirtiest blog post you will ever read. And what does it have to do with marketing? Everything.
Your 2012 Marketing Plan: Tell Me What to Do
Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?
It’s time to evolve the social media mindset
Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?
Are you ready for Return On Influence?
We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend
The Marketing Companion Podcast
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