It’s easy to buy attention but can you earn it?
Are you buying blog traffic or earning a loyal tribe? There is a big difference.
Archive for 2012
Blog comments are serious business
There has been debate about blog comments but this post examines some business and philosophical reasons why you need to take comments seriously.
Understanding the true nature of the social media marketplace
Confused by the fast-changing world of social media marketing? Maybe it’s not as complicated as you think. In fact, it’s positively medieval.
What the beach taught me about social media.
Insights from a family vacation. Or not.
Klout is the new black. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Christopher S. Penn talks social proof and marketing basics
Blogger, author, educator Christopher S. Penn reveals new insights on social proof, social influence and marketing fundamentals.
The World’s First Social Media Sniglets
Sniglets are words that are not in the dictionary, but should be. The social web has a few of these too so let’s have a laugh!
7 social media lies the gurus want you to swallow
Many companies are piling onto the social web out of fear of being left behind. This post explores some critical thinking that is needed in this space
The End of Tao as We Know It
It’s time to say goodbye to an old friend — The Tao of Twitter — as this popular Twitter guide enters a new era.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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