The hot new career of brand journalism

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Click here if you can’t see my interview with Sara Evans.

Brand journalism – a new PR career choice?

Sarah Evans is one of my favorite web personalities and a real icon of PR adaptation and innovation (as well as eyeglass fashion!). In this brief video interview she discusses her latest iteration — brand journalism.

Sarah is on the forefront of this new career option — a convergence of PR, journalism and branding. Learn how she turned a vision of business need into a new PR niche – brand journalism.

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