Archive for the ‘Public relations’ Category

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

The art of the #humblebrag and other sources of good PR

There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.

The ultimate metric for crisis management

When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Why did Nike do what they did?

Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.

What to do if the president tweets you

The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?

Content shock re-visited, the content marketing myths and realities

Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.