The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Archive for the ‘Public relations’ Category
The art of the #humblebrag and other sources of good PR
There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.
The ultimate metric for crisis management
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Why did Nike do what they did?
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
What to do if the president tweets you
The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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