AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
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