Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
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How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
Harold Burson was giant in the field of public relations, and he was also a friend.
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