Cancel culture and the rapid escalation of purpose-driven marketing
Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.
Archive for the ‘Public relations’ Category
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
The passing of a legend
Harold Burson was giant in the field of public relations, and he was also a friend.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Is it time to regulate social media influencers?
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.