ALS Ice Bucket Challenge: Who really benefits?

It has been a LONG TIME since I did a video blog but I thought the subject matter of this post deserved a personal touch.

Is the on-going ALS ice bucket meme simply “slacktivism” that makes us feel good as individuals, or is it true activism that does make a difference? Watch the video to find out.

Click here if you can’t see Mark Schaefer’s response to the ALS Ice Bucket Challenge.

Donate here. Make a difference in the fight against ALS.

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