10 Steps for your company to embrace cause marketing — and be believed!
There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
Posts Tagged ‘social media for social good’
Could “Belonging” be the next marketing revolution?
Dr. Julia Bramble suggests that a marketing revolution can begin with a commitment to belonging.
Mark Cuban, the first trillionaire and chatbots on the edge
Highlights from SXSW including a talk by Mark Cuban, social activism, the state of the art of chatbots, Robert Cialdini, and more
15 Amazing ways social media is changing the world
A UCL research report shows how social media is changing the world in unexpected ways.
ALS Ice Bucket Challenge: Who really benefits?
Is the ice bucket meme simply something “slacktivism” that makes us feel good as individuals or does this really make a difference? Watch the video to find out.
Saving Savannah one tweet at a time
Twitter is offering hope by increasing awareness of a little girl and an incurable disease.
Social Strategy for the Dogs. How social media is saving animal lives.
Social media is great for connecting people but it has also transformed the world of animal rescue by connecting humans and their pets
Can Millennials and social media solve complex world problems?
It’s popular to think that the wisdom of the crowds can change the world but there might be a few obstacles in the way.
Grumpy Cat becomes cat-alyst for social good
An enterprising arts organization turned an Internet meme into a successful fundraising effort
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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