Archive for the ‘Social media for social good’ Category

Brand generosity isn’t just a marketing fad. It’s a business strategy!

Gen Z trends are shaping commerce and culture. Here are 10 to consider.

A rant … Marketing needs to be more than tricking a person to click on a link.

We sense that human-centered marketing is the right direction, but how does it show up in the world?

Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.

Can social media heal us? After years of toxicity, this might be the big question to ask.

Look to your origin story, legacy, and narrative to guide marketing based on values.

Strong, consistent corporate values provide a North Star to guide marketers through perilous times.

There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!

The Marketing Companion Podcast

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