Archive for the ‘Social media for social good’ Category

10 Steps for your company to embrace cause marketing — and be believed!

There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!

Five bright corners of the Internet to explore and love

If your mood is “pandemic dark,” check out these five benevolent and fascinating bright spots of the internet!

A world in crisis demands that marketers step up and take charge

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.

Is the pandemic driving a new marketing rebellion?

Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.

Everything is out of date because the world is new

The world is new, life is hard, and we screwed up our show.

7 Non-obvious coronavirus implications for marketing

Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.

Could “Belonging” be the next marketing revolution?

Dr. Julia Bramble suggests that a marketing revolution can begin with a commitment to belonging.

Critical marketing considerations: Social media and mental health

Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.

Do you know what business you’re really in?

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.