Archive for the ‘Social media for social good’ Category

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

My favorite Christmas story started with a door.

By Mark Schaefer I was cleaning up some blog posts and came across a favorite story from nine years ago. Many of you have asked me about my relationship with […]

Facebook: The place where social change goes to die?

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

The Business Case for Social Network Subscriptions

How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.

Social media never forgets. How YouTube killed the circus

A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets

Mark Cuban, the first trillionaire and chatbots on the edge

Highlights from SXSW including a talk by Mark Cuban, social activism, the state of the art of chatbots, Robert Cialdini, and more

Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.

Are you unknowingly supporting hate speech?

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.

Should Facebook be regulated?

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?