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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.

You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

How smart local businesses can benefit from the Pokémon GO craze without opening themselves up to liability. Pokemon Go and local businesses success.

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.

Mark Schaefer describes the “Big Bang” of his life and dispenses hope for overcoming insanity, defeat, and instability in a life.

Blockchain, the technology behind Bitcoin, sounds complicated. But if you read this guide you’ll be able to discuss this new database changing the Internet.

Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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