The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. That’s why the team at CopyPress interviewed freelance creatives, in-house marketers, and agencies and came up with an interesting State of Content Marketing report.
Most agency clients have never heard of content marketing, pay scales are still low, and blogs still rule according to this research.
I thought this summary infographic was well done and you might benefit from this research:
