Keynote speech, Romania
I am a very weird marketing professional.
Instead of going deep and becoming the “SEO guy” or the “Facebook ads guy,” I’ve followed my curiosity and explored the edges of marketing and strategy for decades. My curiosity set the path for my career.
For example, I saw how influence was shifting from agencies, TV networks, and editors to creators. Influence was being democratized. Curiosity led me to write the first book on influence marketing in 2012 before anybody was even calling it that.
Then I wondered, if anybody can create content and have influence, what’s the strategy when there is too much content? That became a book called The Content Code and, of course, a new speech to go with it.
My curiosity led me to the next logical question: “Is there a way to harness the power of content to help individuals build their personal brand?” That led to a two-year research project (the answer is YES), and a new book KNOWN, the bestselling book on personal branding.
And so on. I’ve written seminal books on brand communities, new marketing realities, and how humans win in an AI marketing world … just because I wanted to learn about these things and help others navigate this new world.
The end result is that I can probably speak deeply about more aspects of marketing than any person alive, not because I’m particularly smart, but because I’ve spent so many years going down marketing rabbit holes to write these books and determine what’s coming next.
Sometimes it’s difficult to explain to a client how all this fits together. What is the best way to pick the right speech topic for an audience? I have so many ways to go.
So, I developed a cool way to visualize my most current keynote speaking topics, and I thought I would share it with you:
Each circle represents a speech based on a popular, forward-looking book:
- KNOWN (personal branding)
- Belonging to the Brand (brand community)
- Marketing Rebellion (New marketing realities)
- Audacious and How AI Changes Your Customers (AI marketing strategy)
This gives the meeting planner the option to also bulk purchase books related to the speech for an attendee gift.
These four speeches can stand alone or be combined to address specific customer priorities, such as:
- Brand Marketing
- Modern Leadership
- Future of Marketing
- Marketing Success in the AI World
Every speech reflects my emphasis on the unified idea that the most human company wins.
The breadth of my work opens many possibilities. I recently gave a two-hour speech in the Philippines combining all four of these ideas! I spent a day at McKinsey in New York City giving in-depth talks on five different subjects. I’ve even been the opening and closing keynote speaker at the same event!
I’ve never seen anybody visualize speeches quite this way … it’s rare to have four different keynote speeches ready to go, right? I think the next step is to make this an interactive graphic on my website.
So I thought I would share this visualization idea with you … and hope that it might spark an inspiration to hire me for your next event. Let’s not waste my marketing geekiness. I can put it to work for you and craft a memorable, sizzling speech that fits perfectly at your next event.
Need a keynote speaker? Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference.
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