You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Can you imagine anything that would inspire marketing creativity more than a device that allows you to view the Internet all the time, everywhere … like a digital layer across the world?
That certainly seems to be the promise of Google Glass, perhaps the boldest step forward in the trend of “wearable technology.” Â In my mind, this will be a transformational opportunity for, well … everything! Education. Connection. Discovery. Entertainment. Business.
But my wise friend and podcast co-host Tom Webster is not so sure. In the latest edition of The Marketing Companion, Tom and I debate a wide range of topics surrounding this exciting and to some folks, disturbing technology. Some of the topics we tackle include:
- A lesson in how NOT to become a meme like Robert Scoble
- Is Google Glass a win for wearable technology or the next Segway?
- Do the “eyes” have it, or does wearable technology belong someplace else?
- What business problems does Google Glass really solve?
- A can of worms for privacy, or just another Kodak moment?
- Does “cool” trump “dork?”
- The Devil’s bargain with privacy.
- A practical view of Google Glass from Jamie the bartender.
- The porn indicator, and Google’s interesting new investment
