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    • Mark W. Schaefer
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  • Speaking
    • Keynote speaker Mark Schaefer
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Author: Kerry

Do you need copyright permission every time you quote someone’s work?

Attorney Kerry O’Shea Gorgone addresses when you need copyright permission to quote someone else’s work in your marketing efforts.

Someone’s making money off your copyrighted content (But it isn’t you)

Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content

Audio Content Made Easy: Fantastic Apps for Podcasting

Kerry O’Shea Gorgone discusses apps for podcasting that can help you to start your show today.

The FTC and Influence Marketing: The crackdown begins

The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers

A Special Message for You: The Power of Personalized Marketing

personalization

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

How to Use Native Advertising Without Getting Fined by the FTC

Attorney Kerry O’Shea Gorgone discusses a strategy on How to Use Native Advertising Without Getting Fined by the FTC

Know the Legal Risks of Blab for Brand Marketing

Attorney Kerry O’Shea Gorgone shares tips and legal risks of Blab for brands using streaming video content.

“Delete” does not mean deleted. 4 Steps to protect your privacy

New case studies demonstrate that “delete” does not mean deleted. Kerry Gorgone presents four steps to protect your privacy

Are you #BreakingTheLaw by using Hashtags?

Marketing law expert Kerry O’Shea Gorgone shares tips for brands on how to legally use hashtags for marketing.

“Curation” versus Fair Use: How to keep your content safe

If you are curating content are you breaking the law? Understanding “fair use” is important to keeping your content safe

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