Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Target’s $100 million Word-of-Mouth Marketing Fail

Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Secrets of the Sustainable Personal Brand

Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn’t a project. It’s a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.

Is it time to embrace ethically-sourced marketing?

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

When There’s No More “Up.” Lessons from the Top of the Mountain

The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.

The Marketing Companion Podcast: Beginning of a New Era

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.

The most important “soft skill” in the AI Era

AI is re-wiring our psychology and personalities in real time. But there is one soft skill that will overcome the AI crush.

This Chatbot re-humanized the conversation

Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]