Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

This is Why Social Media Marketers Struggle

Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?

Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales

AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.

Three Ways Human Marketers Survive When AI Comes for Their Job

AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.

How to keep from being Cracker Barreled

The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?

The AI Kids: New Skills They Need Most

Every so often, a topic comes along that strikes at the heart of our work, our families, and our future. In a recent episode of The Marketing Companion, I sat […]

The most human marketing I’ve ever seen

Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.

Stop the presses. I think I was just bored.

Feeling bored led to an exploration of research showing that stillness matters to productivity, creativity, and maybe even personal growth.

Wide Range of AI Signals Will Determine Purchasing Recommendations

Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.