What is the role of content marketing in an ad-free world?
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
Mark Schaefer Articles
Voice from the trenches: Midway through writing a book
Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
I love big blogs and I cannot lie.
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
Why working in marketing makes you bitchy
Does it seem to be more difficult to be working in marketing today? New research from Workfront explains why a career in marketing can make you bitchy!
Being an Empathic Marketer in an Automated World
Jeffrey Slater identifies the empathic marketer and gives us tips on how to become one among the endless marketing data and automation.
How do I find time to create content? 25 Ideas!
The number one stumbling block to marketing success is often finding the time to create content. Here are 25 amazing tips to help you!
Social media, technology and dirty politics
The U.S. political campaign was ugly, made uglier by technology leaks and gaffes. Will technology institutionalize dirty politics in America?
What marketing skills do you need for career success today?
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
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