Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Four online business rules that don’t exist any more

Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]

Social media predicts the next Carpool Karaoke stars

By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.

Why Instagram will not kill Snapchat

Instagram and Snapchat are at war as Facebook takes aim at its social messaging rival and its young audience. But don’t count out Snapchat yet.

Case study: Small business content marketing success

You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.

How your personality aligns with social media content types

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Should Facebook be regulated?

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?

Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.