Are we taking authenticity too far?
In this episode of The Marketing Companion, we cover entitlement and authenticity, Twitter marketing and the problem with Millennials
Mark Schaefer Articles
The strategy behind the content
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.
Why this was a great year for humanity
The world is healing. Why this was a great year for humanity.
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
CrapChat, tight white pants and a few things to watch in 2016
On this podcast, Mark and Tom look at some 2016 trends to watch and introduce a funny holiday catalogue. Things to watch in 2016
What is the future of blogging?
What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.
Straight talk on Patreon and patronage for content
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
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