Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

As digital ad options dry up, marketers turn desperate

Sniply allows strangers to post ads on your website without your knowledge or consent. Is this ethical? Legal?

Does creating content make you dumb?

While you are creating content, your competitors are spending that time learning new skills. Can you create content and remain relevant?

Why conversation hierarchy is important to your marketing strategy

Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy

Seven fascinating marketing lessons of 2015

Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year

The Business Case for Blab: Trust Acceleration

The video streaming platform Blab is red hot. Here’s why this may be the most important social media development since Twitter. The business case for Blab.

A new process to quantify content marketing success

This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.

10 Ways to Drive More Social Proof

The difference between being ignored and being a success might lie with your social proof. Here are 10 ideas to make this work for you!

Personal brand or company brand? The new realities of life online

Are you a personal brand? A company brand? Both? Let’s sort it out together.

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.