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Mark Schaefer Articles
The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Becoming known and the six common barriers to self-promotion
Success on the Internet today often comes down to being known. Barriers to self promotion
Why you need to obsess about content saturation
If you aren’t thinking about content saturation, your marketing strategy is incomplete.
The new “liquid” model for content marketing strategy
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
Why Americans are secretly furious with marketers
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
The story of my blogging screw up
I went too fast and I delivered my first major blogging screw up today!
An inside look at innovation hot spots and how to get your idea noticed
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of […]
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