A strategy to keep up with marketing change
How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts
Mark Schaefer Articles
What are the most important social media platforms for business?
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
Five good reasons to ignore Google
Conforming to search standards is putting us in a creative box. But there are some times it makes sense to ignore Google.
CEOs are finally embracing social. What does it mean to you?
With 80 percent of CEOs now embracing social media, executive communication is transforming. What does this mean? CEOs and social media analysis
33 Inspiring B2B digital marketing case studies
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
Why you need to re-evaluate the design of your blog
Does the design of your blog encourage your readers or drive them away?
Is there a place for social media in a boring business?
Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
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