Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Is it Internet 1994 or 1999? Are we on a tech bubble?

Are we on a tech bubble? John Frankel of FF Venture Capital explains why he thinks there is huge economic growth ahead

14 great quotes about building an actionable audience

14 experts reveal their secrets to building an actionable audience. Highlights from Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and more.

Five ideas to discover your marketing niche

There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.

Four reasons why traditional book publishing is dying (and what’s next)

A discussion of a new book publishing model and a behind the scenes look at The Content Code

Three marketing truths for an information dense world

This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.

Three YouTube stars share their intimate personal branding lessons

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]

No social media guru is holding you back from anything

I was bothered by a comment on the web expressing that bloggers were keeping somebody from success. Well … they’re not.

Are you in a social media experiment?

The answer is yes, but are there limits to social media experiments? Who owns your data?

Content Code: A blueprint for succeeding in a world of overwhelming information density

If you are facing an uphill battle against content competition, the content code is your blueprint forward to becoming the signal in a world of noise.