Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The future of public relations is strong due to three advances in content marketing

Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?

Writing can be a tortuous task. Here is one path taken to write a business book.

A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started

Here are ideas to surround your content with helpful opportunities to create more sales through blogs

Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.

Is social media in the workplace a right?

Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.

Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!

Mark Schaefer Articles