Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Six factors determine Facebook’s dominance on the social media scene. What will replace Facebook?

#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content

In an era of increasing information density, marketers must look toward content ignition as primary strategy

A retrospective of the {grow} blog and the best blog posts of 2014

A year-end round-up of comic highlights from The Marketing Companion, Including Google Pants and social media book titles you will never see

A free infographic depicting five gifts from blogging

A hand-selected group of the best social media books from 2014.

There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?

The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.

Mark Schaefer Articles