Is there a “content pattern” that builds a brand?
YouTube is promoting a content pattern to build strong online brands. Can this work for small companies too?
Mark Schaefer Articles
Nobody reading your blog? 10 reasons to persist!
10 reasons to keep writing, even if there is nobody reading your blog!
Mobility, mobile commerce, and the worst apps in the world
Mobility, not just “mobile” may define the next tech wave. Listen in on this discuussion of the mobile commerce revolution and the world’s worst apps.
Dare to Be Stupid: A lesson for B2B marketers from Weird Al
Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”
The social media forecast: Cloudy!
It’s easy to make a social media forecast for the coming year, but how do those things work out?
Unmarketing, Unselling and the Unmistakable Scott Stratten
Mr. UnMarketing Scott Stratten discusses Unselling, the new sales funnel, and mis-analytics
How to set up a Social Media Command Center
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Ello and the weird economics of social media
Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms
Social media and leadership: 7 ways the world is changing
Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
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