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Mark Schaefer Articles
ALS Ice Bucket Challenge: Who really benefits?
Is the ice bucket meme simply something “slacktivism” that makes us feel good as individuals or does this really make a difference? Watch the video to find out.
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
The Time for Twitter is NOW
With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.
A guide to free and easy influencer research tools
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
Monetizing blog comments: Why your blog is economic gold
This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
Resistance to Change and Surviving Content Shock
Businesses die when there is resistance to change and they ignore the trends. To survive content shock, we must look at marketing differently
Three foundations of social selling (free eBook)
Social media provides both an opportunity and an impediment to many sales professionals. But social selling will be easier with these three fundamentals!
Would you erase yourself from Google search results?
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
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