What’s next for digital marketing?

marketing companion
New from The Marketing Companion! Your favorite social media personalities as bendable action figures.
Just $12.99. Limited quantities available except for the Mark Schaefer edition. We have plenty of those.

One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing.

On the latest Marketing Companion, Tom and I introduce the Marketing Companion Holiday Catalog (and our new League of Legends Action Figures!) and dive into some things we’re watching for 2015:

  • Why podcasting is having “a moment” and why agencies are behind a growing success
  • The mega-trend that may be forging all other digital trends
  • Billboards … a trend?
  • The missing link to integrated marketing
  • Malignant complexity and its challenge to every marketer
  • Facebook — are businesses going to be in or out? A flight away from Facebook and how it might play out.
  • The commoditization of Big Data and the trickle down to small businesses.

And many thanks to our friend Ralph Cipolla for the Awesome Graphic today!

Ready to rock? Here we go!

Other Ways to Listen to this Podcast:

Click on this link to listen to Episode 37

Resources mentioned in this show

Content Shock post

Old Spice integrated campaign

Tableau software

Please support our extraordinary sponsors. Our content is free because of their generosity.


gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brougvoices heard mediaht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Share via