Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into a full digital enterprise.

Companies strive to create a human social media presence. Here are five examples of companies doing it well.

All the world wants to be disruptive, it seems. There are even disruption conferences. But can this really be a business disruption strategy?

Facebook’s admitted manipiulation of its customer’s emotional state might be shocking but there are deeper reasons for concern

Christel Quek helps us sort out some of the challenges with social media in Asia

Learn how to maximize your company’s Facebook reach with the new Power Editor, from {grow} community member M. Valentina Escobar-Gonzalez.

Aggression makes the world go around. It drives the Internet too. Social Media and the History of Aggression

Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion

The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?

Mark Schaefer Articles