Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy

Addressing some of the primary points of dissention with the Content Shock idea

Ready to be inspired? You will not want to miss these uplifting creative campaigns! The top digital marketing campaigns

Social media mistakes can be opportunities to build loyalty. Here are five ideas.

To stand out on the web you need to be original, and to be original you need to be courageous, Is this the “special something” of blogging?

Social media marketing has lagged in many regulated industries but this case study shows an impressive success

Ideas to overcome the information density that is increasing business marketing costs

There is one business situation that might benefit from cheating. An evaluation.

Anne McGraw of Nissan provides some ideas on how to succeed with social media in a litigious environment

Mark Schaefer Articles