IBM opens up Watson and cognitive computing to entrepreneurs
Can you “train” your computer to solve complex problems? IBM is now opening up an opportunity for entrepreneurs to put cognitive computing to work
Mark Schaefer Articles
Social Media Automation? Here’s a rational plan!
Be human. Be authentic. Well, yes. But sometimes you also need to be efficient. Here’s how – social media automation
The 3 essential steps to building a powerful personal online brand
Behind every powerful personal online brand, there are three powerful components.
Why are so many businesses stuck at Social Media 101?
Social media marketing isn’t novel any more, so why are so many businesses stuck in social media 101? Paul Gillen explains
The secret ingredient for successful small business blogging
How does a small business stand out in a crowded content world? Here’s one idea.
Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?
When does “corporate governance” help or hurt social media strategy?
Often “corporate governance” is code for “we don’t want to change”
A Guide to Creating Content in Just 15 Minutes a Day
Stressed by the pressure to create content? Here are some big ideas to creating content that pack a punch!
The economics of social media and why the Facebook-WhatsApp deal makes sense
If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense
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