Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Do you have to cheat to be successful on the social web?

The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?

5 reasons you should be in social media, even if the boss says “no”

Social media doesn’t fit your business model? Think again. Your future might depend on it. 5 reasons you should be in social media, even if the boss says “no”

Ignite innovation? Lower costs? Turn to the crowd source

Crowd source for innovation is a vital new trend but is still not on the radar for most businesses. Here are the latest developments from leading experts

Harlem Snake. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Google exec discusses new value proposition for mobile marketing

Google exec Peter McAvoy discusses mobile and discovering the new value propositions available to small businesses.

The hinge to social media success? It might surprise you.

Developing a social media policy for your company may seem simple but in fact the work could become a key element of your social media success.

What comes after content marketing? Here are four ideas.

If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.What comes after content marketing? Here are four ideas.