Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Six inspiring new ideas on community-based marketing

Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire you!

Five pitfalls of personal branding: When becoming known doesn’t work

Personal branding is critical to individual relevance and corporate marketing success. But there are five pitfalls that can get in the way, even if you’re working hard on the effort!

Diving into the bizarre and secret world of luxury brand marketing

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

The biggest tech threat to creators is not ChatGPT

The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

What the “Whole Self” Movement Means to Marketers

The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.

An explanation of marketing for the arts in five minutes

A concise explanation of marketing for the arts. It’s time to think beyond social media.

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.