Case study: IKEA launches social offer to drive sales
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Mark Schaefer Articles
Klout scores feed a social media sickness
Some people obsess about their Klout scores to the point of being unhealthy. Should you kick the habit?
Six ways to create great content in just 15 minutes a day
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Social Planning. A {growtoon}
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
The social web — A place for made-up facts (funny video)
One of the funniest videos I have seen in a long time. For real.
The next big thing in content marketing with Mike Stelzner
Mike Stelzner of Social Media Examiner is arguably the most successful content marketing entrepreneur on the web. But his view on the next big thing took me by surprise.
Good news for the economy might be bad news for social media
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]
When employees go wild on social media
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
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