Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

If a grocery chain built a business based on trust, can’t your marketing communications department?

What would happen if a great creative mind of the past surveyed the state of art of social media?

Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?

Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.

I’m looking for some true innovations in blogging and am coming up empty. What does this mean?

Many companies are facing the same five hurdles to social media success. What do you do about it?

Is Ralph Lauren re-opening a PR debate by promoting its foreign-made line of Olympic clothing?

Mark Schaefer Articles