Philip Kotler commentary on Peter Drucker and the current state of marketing
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
Mark Schaefer Articles
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
The race to embrace AI might overwhelm ethical considerations
The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
A trip back in time, a trip to Suriname.
A visit to Suriname changed my worldview.
Five biggest mistakes I’ve made as an entrepreneur
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
12 Ways Brands are Flexing to Meet Gen Z on Their Terms
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
I was dazzled and confused when I asked #ChatGPT to write like a woman
I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
The Marketing Companion Podcast
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