Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

A proud American company that never understood digital

Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.

The profound power of five blog readers

This inspiring case study shows sometimes having just five blog readers is all you need.

Stake out, check in. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then […]

Re-boot your company, re-boot yourself.

Click here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You may know him as a blogger, podcaster and author of the […]

Five of the All-Time Biggest Blogging Questions Answered

Questions about blogging? Here are tips and time-savers that are sure to help!

Social media success also breeds risk

Social media success is a two-edged sword, as this example shows.

Draw Something from the Heart. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good […]

The wrong place for a Twitter feed

There could be a hidden danger displaying your Twitter feed on our website.

PeerIndex Founder reveals social marketing developments

The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.