Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.

Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.

The story of how one little book has changed thousands of lives in a profound way.

The shocking truth of how we got here — sharing colorful photographs as the hottest business model on the web. I have it all figured out.

New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.

Is your social media strategy thrown together? It probably looks like this!

The social web can deliver a real-time pulse of the people. Is that a positive or a negative for political progress?

The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!

Social media allows us to communicate and connect in amazing new ways and opens up new opportunities to those with disabilities.

Mark Schaefer Articles