Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

I know you LOVE these wittiest Twitter bios. Yes, they’re real and they’re fabulous. Here we go!

Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference

Pinterest is a hot social network and this post shows how it can create concrete business benefits.

SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.

As a blogger, are you trying too hard to be liked? Is that getting in the way of building an engaged community?

The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.

The twenty-something view of the social media world may surprise you. Here is some social media “cool hunting” from a young urban professional

Mark Schaefer Articles