Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The business case for Facebook, in one sentence

What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not […]

When social media destroys a career — The business case for being a fake

A guest post by {grow} community member Leslie Lewis Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. […]

Should we have multiple company bloggers?

It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Your blogging strategy will have a powerful impact on the direction of your […]

Can you make money managing social media?

In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up. I said that there would […]

Three reasons marketing favors social media and small businesses

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case […]

20 of the world’s most clever Twitter bios

Writing an effective bio in 160 characters or less may be the world’s most sublime art form. These bios stand alone for their creativity and humor.

Blogging world flipped by AdAge Apocalypse

I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange […]

A look at international social media marketing

Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their […]