Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The Great Ghost Post Scandal

I thought it was a guest post. It was a ghost post instead.

The Tao of Twitter in Action

I knew my book The Tao of Twitter could help a lot of people de-mystify Twitter but I never expected the out-pouring of praise and connection that has occurred with […]

Join My Circle? A {grow-toon}

The making of a social media slut

I crossed the line. I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very […]

Happiness, joy and a big fat Klout score

The reality of a big fat klout score

You’ve picked the wrong goal for your blog

Nearly every day I receive some variation of this question — “How do I drive more traffic to my blog?” I would go as far to say that there seems to be an obsession […]

Blogs on auto-tweet and the new world of Triberr

? I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends. I think you’ll enjoy […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Turn the beat around. Let’s blog upside down

By Mark Schaefer I’m asked to review a ton of blogs. Some of them are pretty sorry. But with just a few little tweaks, they could be really great. Here […]