Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Is it time for an anonymity movement to challenge Facebook?

I‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. This is his first post on an English-speaking blog and I’m pleased to bring […]

5 case studies — Social technology impacting management

We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]

Please. Stop making your company blog suck.

Mark Schaefer on Blogging Let’s face it. Company blogs suck. They just do, at least most of the time. But they don’t have to and I’m on a mission to […]

The business case for Facebook, in one sentence

What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not […]

When social media destroys a career — The business case for being a fake

A guest post by {grow} community member Leslie Lewis Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. […]

Should we have multiple company bloggers?

It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Your blogging strategy will have a powerful impact on the direction of your […]

Can you make money managing social media?

In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up. I said that there would […]

Three reasons marketing favors social media and small businesses

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case […]