Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]

Debating the future of social media leadership and strategy

This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I usually see eye-to-eye but when […]

The Business Case for Social Media Mystery

Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this […]

8 Big Ideas to Drive B2B Buzz

A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of […]

Success on the social web? It all boils down to this.

Do you want to look like a genius at your company? Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.” If they […]

Is PR stuck on “social” and missing the bigger picture?

? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social” and missing the bigger picture?” How has the PR business model […]

Finding the balance between personal and professional on Twitter

What is the balance between personal and professional on Twitter? How many accounts should you have?

29 Reasons Why Your Company Blog Has Stalled

By Stanford Smith, Contributing {grow} Columnist At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every […]