Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

What is your strategy for social media intimacy?

By Srinivas Rao, Contributing {grow} Columnist You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s age where the evolution of […]

The Five Surprising Impacts of Blog Comments

This week I received the 10,000th comment on my blog. That’s a big deal! And while this lucky commenter (who will be named at the end of the post), will […]

A classic take on social media

Note: This post was published in April, 2011 but became the target of controversy in July 2011 when I learned the person claiming to be the author was not the […]

Small businesses still grappling with social media benefits

Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index, a survey sponsored by Network Solutions® and the University of […]

Four Easy Ideas to Humanize Your Brand on the Social Web

By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest […]

Five Mega-trends: How Social Media is Transforming Government

I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. I learned […]

Is Twitter for Everybody?

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your […]

Five questions to help you choose your target market

Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales […]