Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

How to become a Google whore

I have always struggled to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided to pay […]

Why Chris Brogan is invincible

I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored posts, he is our canary […]

Is the Internet destroying your culture … or creating it?

“Mass culture is dead. Every one of us is creating our own version of culture.” This quote from futurist Faith Popcorn sums up a lot of things I have been experiencing […]

Ten reasons to blog – even if nobody reads it

Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet […]

Secrets from the trenches: How to become a Blog Whisperer

I just 700 blog posts on {grow} and I thought this would be a good time to pause and share some of my lessons learned for all you budding Blog Whisperers out […]

To succeed in social media, set aside your marketing plan

Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]

Bringing down the Twitter snobs

It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]

Bill Piper has no clue what he’s doing in social media

I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and keep me company. It has […]

Today’s lesson: Yes, I do have limits.

I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one. The story starts with an 8-year-old boy. Over the past […]