Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

No budget? Apply guerrilla marketing ideas to the social web

I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest. This guy has a knack for making something out of […]

The Introvert’s Guide to Twitter

Johnny Spence has been one of the most consistent and entertaining contributors to {grow} over the past year so it only makes sense that I feature our favorite dude in […]

Small business? THIS is how to work the social web!

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is […]

The Spirituality of Social Media

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even […]

Approach the social web with authentic helpfulness and good things happen

I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a […]

The most powerful leadership lesson I’ve learned

In graduate school I took a class on “Leaders and Leadership” that I hoped would give me respite from the grind of finance and economics. It turned out to be […]

Social Media Overload — Thoughts on Hitting the Wall.

Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How […]

Foursquare case study: Are “swarm parties” in your company’s future?

I’ve been a skeptic about Foursquare but this guest post from small business-owner Helen Wilkinson (above) describes a new perspective on a monetization activity with benefits for all. Enjoy! At […]

Snooping on Facebook: Not just for stalkers any more

I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior […]