Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

The Spirituality of Social Media

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even […]

Approach the social web with authentic helpfulness and good things happen

I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a […]

The most powerful leadership lesson I’ve learned

In graduate school I took a class on “Leaders and Leadership” that I hoped would give me respite from the grind of finance and economics. It turned out to be […]

Social Media Overload — Thoughts on Hitting the Wall.

Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How […]

Foursquare case study: Are “swarm parties” in your company’s future?

I’ve been a skeptic about Foursquare but this guest post from small business-owner Helen Wilkinson (above) describes a new perspective on a monetization activity with benefits for all. Enjoy! At […]

Snooping on Facebook: Not just for stalkers any more

I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior […]

Can’t find work? Maybe you’re part of the “Unserviced Workforce”

I would like to introduce Stuart Mease of Virginia Tech University to all of you. Stuart is a member of the {grow} community and flat-out one of the brightest guys […]

Ten social media and technology mega-trends to watch

I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Here are some […]

Can you answer the most painful question in marketing?

The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. I […]