Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Is this Foursquare or Bore-square?

I think I “get” Foursquare. I really do. I understand there could be significant business benefits and opportunities to build customer loyalty. But I really wonder if Foursquare can reach […]

Three new social media myths that MUST STOP NOW

A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social web: To be effective in […]

Guy Kawasaki is the devil

Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official” bio. Guy Kawasaki is a managing director of […]

Social media strategies businesses should learn from politicians

Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie and spend most of my […]

Six ideas to build social media momentum

My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of […]

Hilarious video, serious marketing lessons

I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big […]

A Twitter success story: Search leads to new market discovery

Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a new market for her company’s […]

Proof that good writing matters : )

It’s Friday and as we say around here, “Man does not live by blog alone” and when I saw this pic I laughed out loud and thought I would share […]

A simple strategy to increase your influence on Twitter

“How do I increase my influence on Twitter?” A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. […]