Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
Complexity has been a theme through many posts on {grow}, most typically connected with the word “STRESS!” I had a fascinating discussion with one of my ex-professors about technological complexity […]
While President Obama’s use of the social web to connect with voters and raise funds has been well-documented, it may be Scott Brown’s impossible 2010 senatorial win that cements the social web’s role […]
Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people just don’t like to participate. […]
“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]
Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? It was just five years ago. YouTube was brand new. Facebook was just […]
Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Not enough budget and/or […]
One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening […]
It was a beautiful sunny spring day and I had just taken my nine-month-old son on a walk in his stroller. He was a chubby, healthy, happy baby and I […]
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