Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.

It was just a normal college class, but 40 years of marketing came rushing to me in one moment.

The decision to self-publish a book is an easy one when you know the facts. Mark Schaefer provides insight into his experience.

Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.

Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!

Tech fear has creeped into every aspect of our world but it’s time to dispense hope.

Gaining first mover advantage is a popular social media strategy but it doesn’t work.

Mark Schaefer Articles