Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
Mark Schaefer Articles
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
A new day for online marketing: Beginning your own rebellion
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
How to be an effective marketing leader in a disrupted world
In a world of constant change, businesses require a new kind of adventurous and patient marketing leader to succeed.
Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
The marketing power of “Our People”
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
Hire Mark to Speak
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.