How many marketing strategies do you need?
How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.
Mark Schaefer Articles
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
The Four Strategic Hurdles Facing the Modern Brand
Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
Is your career path a result of a plan, or pure dumb luck?
Do you look up to certain people in the marketing field? Do you admire their successful career, planning and hard work? Maybe much of an individual’s career path is due to luck.
What it’s like to feel famous
For one day, the stars aligned and I experienced a unique sensation. Here’s what it’s like to feel famous.
Audience or authenticity? Why building an audience strains your soul
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
A celebration of ten years of blogging, a celebration of you
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
The end of an era for The Marketing Companion
The final show with Tom Webster as co-host is the end of an era for The Marketing Companion podcast — and the beginning of a new one.
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